Program Day 1

Monday, 31.03.

  • UNTIL 17H00

    ARRIVAL AND CHECK-IN

  • 17H15

    MEET AT THE HOTEL LOBBY AND SHUTTLE TO THE DINNER LOCATION

  • 18H00

    WELCOME TO THE ATHLETE MARKETING MANAGER SUMMIT

    (BERNY SCHEIFLINGER, PATRICK ZADRAZIL, AND A SPECIAL GUEST)
  • 21H00

    SHUTTLE BACK TO THE HOTEL

Program Day 2

Tuesday, 01.04.

  • 07H00

    WINGS FOR LIFE WORLD RUN WORKOUT

    (SPECIAL GUEST)
  • UNTIL 08H30

    BREAKFAST

  • 08H30

    MEET AT THE HOTEL LOBBY AND SHUTTLE TO O2 SURFTOWN MUC

  • 09H30

    ROSTER (R)EVOLUTION

    (FELIPE BERGAMINI AND MATT CHADDER)
  • 10H30

    FROM SCOUTING TO SIGNING

    (CHRIS HAMMANN, CYRILL SPALE, AND LIAM THORPE)
  • 11H30

    BUILT TO WIN

    (SPECIAL GUEST)
  • 12H30

    LUNCH BREAK

  • 13H30

    THE PRODUCT PLAYBOOK

    (MAXI HAEFELE, MATT EVANS, AND A SPECIAL GUEST)
  • 14H15

    SURFING 101

    (STAN FIESS, AND A SPECIAL GUEST)
  • 18H15

    SHUTTLE TO THE DINNER LOCATION

  • 21H00

    SHUTTLE BACK TO THE HOTEL

Program Day 3

Wednesday, 02.04.

  • UNTIL 08H00

    BREAKFAST

  • 08H00

    SHUTTLE TO THE MEETING LOCATION

  • 09H00

    INTRO

  • 09H30

    A CROSS-DEPARTMENT MISSION

    (PATRICK ZADRAZIL, APARNA SHEKAR ROY, AND ANDREW MUSGROVE)
  • 11H00

    NATIONAL HEROES AND PROJECT SPOTLIGHT

    (GOODA ABDELLAH, DIOGO ALPENDRE, AND A SPECIAL GUEST)
  • 12H30

    LUNCH BREAK

  • 13H30

    CORE SPORTS. CORE BUSINESS.

    (CHRIS HAMMANN)
  • 14H30

    OLYMPIC DREAMS AND APC SUPPORT

    (WANJA NOVAK, MARLENE HOFMANN, AND PETER MATTSSON)
  • 15H30

    ATHLETE PROJECTS 2.0

    (CARLOS RAMOS, MIGUEL BASTOS, ADIT VENKATRAMAN, AND A SPECIAL GUEST)
  • 17H30

    SHUTTLE BACK TO THE HOTEL

  • 19H00

    SHUTTLE TO THE DINNER LOCATION

  • 22H00

    SHUTTLE BACK TO THE HOTEL

Program Day 4

Thursday, 03.04.

  • 07H00

    APC WORKOUT

  • UNTIL 08H30

    BREAKFAST

  • 08H30

    SHUTTLE TO THE MEETING LOCATION

  • 09H30

    MASTERING TEAMS AND LEAGUES OPPORTUNITIES

    (PATRICK ZADRAZIL AND MARTIN UNGER)
  • 10H30

    RELATIONSHIP IS EVERYTHING

    (FELIPE BERGAMINI AND A SPECIAL GUEST)
  • 12H30

    LUNCH BREAK

  • 14H00

    YOUR PLAYLIST: SESSION 1

    (PLEASE CHOOSE YOUR SESSION OF INTEREST)
  • 16H00

    YOUR PLAYLIST: SESSION 2

    (PLEASE CHOOSE YOUR SESSION OF INTEREST)
  • 18H00

    CLOSING SESSION

    (PATRICK ZADRAZIL)
  • 18H30

    SHUTTLE BACK TO THE HOTEL

  • 20H00

    SHUTTLE TO THE DINNER/PARTY LOCATION

  • UNTIL 04H00

    SHUTTLE BACK TO THE HOTEL

Program Day 5

Friday, 04.04.

  • UNTIL 12H00

    CHECK-OUT AND DEPARTURE

Hotel Information

Hotel rooms have been reserved for you. You will need to pay for your stay using your credit card upon check-out.

During the summit days the rates per person & night are € 230,00 including breakfast.

If you wish to arrive earlier or stay longer, please arrange your room booking directly with the hotel.

Sofitel Munich Bayerpost

Bayerstraße 12, 80335 München, Germany

The Team

Maxi Marie Haefele
Red Bull
Global Athlete Marketing
Sophie Girbl
Red Bull
Global Athlete Marketing
Martin Burgstaller
Chaka2 GmbH
Project Management
Stephanie Unterberger
Chaka2 GmbH
Guest Management

FAQ

Sofitel Munich Bayerpost , Bayerstraße 12, 80335 München, Germany

Hotel rooms have been reserved for you. You will need to pay for your stay using your credit card upon check-in.
If you wish to arrive earlier or stay longer, please arrange your room booking directly with the hotel.

The hotel rooms are available from 3 p.m. on the day of arrival.
The hotel rooms must be vacated by 12 noon on the day of departure.

You have two convenient options to reach the Sofitel Munich Bayerpost from Munich Airport
Option 1: By S-Bahn (Public Transport): Take the S8 (towards Leuchtenbergring) or S1 (towards Ostbahnhof) from the airport to München Hauptbahnhof (Munich Central Station). The journey takes about 40–45 minutes. From there, it's a short 5-minute walk to the hotel. This costs approximately 10€.
Option 2: By Uber or Taxi: A direct Uber or taxi ride takes approximately 35–40 minutes, depending on traffic. The estimated fare is around €70–€90.
Both options have to be covered by yourself.

The hotel has a parking garage with 71 parking spaces. The fee is 43€ per day.

There will be a shuttle service that will take all guests from the hotel to the respective location and back again every day.

Some workshops may require pre-work, which will be shared in advance to ensure participants are well-prepared.

The pictures from the event will be published on the website/gallery. Yes, a gallery function will allow participants to upload content using a designated hashtag, making it accessible to others.

You can reach out to our colleague sophie.girbl@redbull.com or to the Chaka2 project team via e-mail: stephanie.unterberger@chaka2.com.