Program Day 1
Monday, 31.03.
UNTIL 17H00
ARRIVAL AND CHECK-IN
17H15
MEET AT THE HOTEL LOBBY AND SHUTTLE TO THE DINNER LOCATION
18H00
WELCOME TO THE ATHLETE MARKETING MANAGER SUMMIT
(BERNY SCHEIFLINGER, PATRICK ZADRAZIL, AND A SPECIAL GUEST)21H00
SHUTTLE BACK TO THE HOTEL
Program Day 2
Tuesday, 01.04.
07H00
WINGS FOR LIFE WORLD RUN WORKOUT
(SPECIAL GUEST)UNTIL 08H30
BREAKFAST
08H30
MEET AT THE HOTEL LOBBY AND SHUTTLE TO O2 SURFTOWN MUC
09H30
ROSTER (R)EVOLUTION
(FELIPE BERGAMINI AND MATT CHADDER)10H30
FROM SCOUTING TO SIGNING
(CHRIS HAMMANN, CYRILL SPALE, AND LIAM THORPE)11H30
BUILT TO WIN
(SPECIAL GUEST)12H30
LUNCH BREAK
13H30
THE PRODUCT PLAYBOOK
(MAXI HAEFELE, MATT EVANS, AND A SPECIAL GUEST)14H15
SURFING 101
(STAN FIESS, AND A SPECIAL GUEST)18H15
SHUTTLE TO THE DINNER LOCATION
21H00
SHUTTLE BACK TO THE HOTEL
Program Day 3
Wednesday, 02.04.
UNTIL 08H00
BREAKFAST
08H00
SHUTTLE TO THE MEETING LOCATION
09H00
INTRO
09H30
A CROSS-DEPARTMENT MISSION
(PATRICK ZADRAZIL, APARNA SHEKAR ROY, AND ANDREW MUSGROVE)11H00
NATIONAL HEROES AND PROJECT SPOTLIGHT
(GOODA ABDELLAH, DIOGO ALPENDRE, AND A SPECIAL GUEST)12H30
LUNCH BREAK
13H30
CORE SPORTS. CORE BUSINESS.
(CHRIS HAMMANN)14H30
OLYMPIC DREAMS AND APC SUPPORT
(WANJA NOVAK, MARLENE HOFMANN, AND PETER MATTSSON)15H30
ATHLETE PROJECTS 2.0
(CARLOS RAMOS, MIGUEL BASTOS, ADIT VENKATRAMAN, AND A SPECIAL GUEST)17H30
SHUTTLE BACK TO THE HOTEL
19H00
SHUTTLE TO THE DINNER LOCATION
22H00
SHUTTLE BACK TO THE HOTEL
Program Day 4
Thursday, 03.04.
07H00
APC WORKOUT
UNTIL 08H30
BREAKFAST
08H30
SHUTTLE TO THE MEETING LOCATION
09H30
MASTERING TEAMS AND LEAGUES OPPORTUNITIES
(PATRICK ZADRAZIL AND MARTIN UNGER)10H30
RELATIONSHIP IS EVERYTHING
(FELIPE BERGAMINI AND A SPECIAL GUEST)12H30
LUNCH BREAK
14H00
YOUR PLAYLIST: SESSION 1
(PLEASE CHOOSE YOUR SESSION OF INTEREST)16H00
YOUR PLAYLIST: SESSION 2
(PLEASE CHOOSE YOUR SESSION OF INTEREST)18H00
CLOSING SESSION
(PATRICK ZADRAZIL)18H30
SHUTTLE BACK TO THE HOTEL
20H00
SHUTTLE TO THE DINNER/PARTY LOCATION
UNTIL 04H00
SHUTTLE BACK TO THE HOTEL
Program Day 5
Friday, 04.04.
UNTIL 12H00
CHECK-OUT AND DEPARTURE
Hotel Information
Hotel rooms have been reserved for you. You will need to pay for your stay using your credit card upon check-out.
During the summit days the rates per person & night are € 230,00 including breakfast.
If you wish to arrive earlier or stay longer, please arrange your room booking directly with the hotel.
Sofitel Munich Bayerpost
Bayerstraße 12, 80335 München, Germany
The Team

Red Bull
Global Athlete Marketing

Red Bull
Global Athlete Marketing

Chaka2 GmbH
Project Management

Chaka2 GmbH
Guest Management
FAQ
Sofitel Munich Bayerpost , Bayerstraße 12, 80335 München, Germany
Hotel rooms have been reserved for you. You will need to pay for your stay using your credit card upon check-in.
If you wish to arrive earlier or stay longer, please arrange your room booking directly with the hotel.
The hotel rooms are available from 3 p.m. on the day of arrival.
The hotel rooms must be vacated by 12 noon on the day of departure.
You have two convenient options to reach the Sofitel Munich Bayerpost from Munich Airport
Option 1: By S-Bahn (Public Transport): Take the S8 (towards Leuchtenbergring) or S1 (towards Ostbahnhof) from the airport to München Hauptbahnhof (Munich Central Station). The journey takes about 40–45 minutes. From there, it's a short 5-minute walk to the hotel. This costs approximately 10€.
Option 2: By Uber or Taxi: A direct Uber or taxi ride takes approximately 35–40 minutes, depending on traffic. The estimated fare is around €70–€90.
Both options have to be covered by yourself.
The hotel has a parking garage with 71 parking spaces. The fee is 43€ per day.
There will be a shuttle service that will take all guests from the hotel to the respective location and back again every day.
Some workshops may require pre-work, which will be shared in advance to ensure participants are well-prepared.
The pictures from the event will be published on the website/gallery. Yes, a gallery function will allow participants to upload content using a designated hashtag, making it accessible to others.
You can reach out to our colleague sophie.girbl@redbull.com or to the Chaka2 project team via e-mail: stephanie.unterberger@chaka2.com.
Gallery
The pictures from the event will be published here.